Over the past few years, Instagram has had a potential growth over the world. It has more than 1 billion active users monthly, and more than 500 million accounts use Instagram stories every day.
Instagram is a topmost developing social media platform that allows sharing photos and videos via mobile. You can create, edit and upload content for your followers to create engagement through likes, comments, and shares.
Instagram supports stories in addition to posting normal images and videos. If you use Snapchat, you will be familiar with these. You can add a 15 seconds video to your Instagram story, and that disappears within 24 hours.
What are Instagram Reels Exactly?
Instagram has released a new feature on their app that’s called “reels”. This feature has created a new way for people and businesses to engage their audience on Instagram by using reels.
Reels allows you to record and edit 15 to 30 seconds videos with audio, add effects, text, stickers with new creative tools. Also, you can share your reels with your followers on feeds or stories. If you're a public account, sharing your reels will reach a wider audience. Having high engagement on your reels which helps to show your video on the explore page.
Instagram Reels for Business:
The Instagram reel is a perfect place for marketers to promote their brand and improve business over their target audience. If you are new to this platform, use Instagram reels to enhance your business.
Here are six tips for improving Instagram reels:
1.Tell Your Story:
Give an introduction of yourself and share a few things about your brand and business. Create reels that tell new things about your brands that your customers do not know. Highlights your services and products, builds trust with your followers, and makes unique reels to stand out from the crowd.
2. Go Behind The Scenes:
People always love seeing behind the scenes. You can share a typical day video is a big chance for a brand to give their customer and clients a real scene of their work culture.
Show your customers how you make your products and deliver to the services. It makes your potential customer see your reels often. Many marketers have chosen reels to give behind a scene look for their business.
Posting short reels in Instagram stories allows everyone to view your videos and increase your brand awareness. Frequently uploading reels in your profile will help to engage your viewers. Also, you will get more Instagram reels views for your reels videos. Hereby, you will be familiar with the Instagram platform, and people can easily find your content in the future.
3. Educate Your Customers:
The best way to use Instagram reels is by sharing educational videos. Give unique tips to use your products and show a great way to get results from your brand and services.
Teach people how to style your product and when it's the right time to use your brand. Take some time to create FAQ reels. This is another creative move that will help customers to connect with you.
4. Grow your Overall Brand:
Instagram reels are an excellent place for businesses to promote their brand and boost engagement. Reels allows you to show your products to your target audience. Many social media users like to follow brands that express personality, and Instagram reels can help brands do that.
Many brands use reels to showcase their product and services in a fun, creative, and unique way. Attracting customers with an engaging reel will help you to reach a wider audience and increase your sales.
5. Increase Reach:
Followers are more engaged to listen with fun content. The longer the followers stay connected with you will increase your Instagram community. And it is a great way to convert into sales and improve your business.
Reels are posted in the explore tap; it is a place where anyone can see your reels. Through this, your brand will get more impressions and reach.
6. Quick Hacks for Business:
You can give some tips related to your business, and it will help your audience know about your brand. Share a few techniques you discover to enhance your brand, which will be more beneficial to your customers.
Share with your customer how your products have saved your time and how they made your life easier. Give a solution for your audience who made mistakes in their business.
Instagram reels launched a few months ago, but they have taken the world by storm. Reels give you a great way to engage with your audience and potentially increase your reach on Instagram. Follow the above-mentioned tips to implement in your reels for your business and increase your sales on Instagram.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.